Hello,
Thank you for contacting us and sorry for any inconvenience that might have been caused due to that.
We’ve checked your website and we can see that currently you’re using AIO SEO plugin on your site. Can you please try to install the Rank Math plugin again on your website so that we can check the issue further for you?
However, here are some reasons why your site might be experiencing a decline in impressions on Google.
1. Seasonal Fluctuations: Certain industries or topics experience natural fluctuations in search volume throughout the year. If your website or content is related to a specific seasonal trend or event, it’s possible that the decline in impressions is due to a decrease in search interest during this period.
2. Algorithm Updates: Google frequently updates its search algorithms, which can impact the visibility of websites in search results. If there have been recent algorithm changes, it’s possible that your website’s ranking has been affected, leading to a decline in impressions.
https://rankmath.com/blog/google-algorithm-update-recovery/
3. Technical Issues: It’s important to ensure that your website is properly indexed by search engines and that there are no technical issues preventing Google from crawling and indexing your pages. Check for any errors or warnings in Google Search Console that could be affecting your site’s visibility.
4. Competitor Activity: Increased competition from other websites or changes in their SEO strategies can impact your impressions. If competitors are optimizing their content better or generating more relevant backlinks, it could lead to a decline in your own impressions.
To identify the specific reason for the decline in impressions, it’s essential to analyze your website’s performance, conduct a thorough review of your SEO strategy, and monitor changes in search trends and competitors. You can use this guide to run an SEO audit on your site: https://rankmath.com/blog/seo-audit/
Let us know how it goes. Looking forward to helping you.
Thank you.
Hello,
Since we did not hear back from you for 15 days, we are assuming that you found the solution. We are closing this support ticket.
If you still need assistance or any other help, please feel free to open a new support ticket, and we will be more than happy to assist.
Thank you.