Main site name not showing in google listings.

Hello,

Thank you for contacting Rank Math and bringing your concern to our attention. I’m sorry for any inconvenience this issue may have caused you.

Long tail or non-long tail keywords, the rankings will still depend on how competitive the keyword is and how effective your content is for Google to rank it on the SERP as Google treats them both as unique queries.

Keywords have higher search volume than key phrases but key phrases drive more specific traffic to your site. Here is a guide that will help you understand the difference between keywords and keyphrases: https://www.semrush.com/blog/keywords-key-phrases-keyword-phrases-is-there-a-difference/

Also, please note that ranking on Google depends on so much more than just your on-page optimization. You could have the perfect article and still struggle to break the top 10 in SERPs. Here are some of the factors Google considers when ranking you:

1. Your website’s authority
2. Your content’s quality and how better it is than the other article currently ranking.
3. How competitive the keyword is.
4. How many backlinks you have and if they are better than what the other guys ranking for that keyword have.
5. Your website’s crawlability.
6. Frequency of new content and content updates.
7. So much more that there is a dedicated blog post on it by Brian Dean:
https://backlinko.com/google-ranking-factors

Hope that helps.

Thank you.

Hello,

Thank you for your detailed explanation and for sharing the screenshots.

I completely understand your concern, and it’s not uncommon for slight variations in keywords to lead to different search results.

It does look like Google Search has acknowledged the site as one of the keyword holders for “right road digital”:
https://prnt.sc/s__UKWg92TVg

However, there is a big chance that your website still needs to rank correctly, as it looks like you have fellow competitors with similar keywords set on their websites.

As seen on this test here:
https://prnt.sc/3W6Eac_nNVq9

So since the “Right Road Digital” keyword is more of a generic keyword, some of your competitors have ranked well for that keyword.

Meanwhile, “RightRoad Digital” or “RightRoadDigital” is more closely directed to your site and has less traffic.

Your website is first if a user searches for those keywords.

Here are some specific steps that may further assist you:

1 . Check Your Site’s Metadata:

Ensure your site’s metadata (such as the title and meta description tags) includes the phrase “Right Road Digital.”

How to Enter SEO Meta Title, Description, and Focus Keyword
https://rankmath.com/kb/seo-meta-tags/

2 . Build Relevant Content:

Consider creating content around the phrase “Right Road Digital.”

Why Build Relevant Website Content?
https://www.searchinfluence.com/build-relevant-content

3 . Consider Backlinks and Anchor Text:

Ensure that some use “Right Road Digital” as anchor text.

Best Practices for Optimizing Anchor Text
https://moz.com/learn/seo/anchor-text

4 . Use Google Search Console:

Verify your site with Google Search Console and submit your sitemap.

A Complete Google Search Console Guide For SEO Pros
https://www.searchenginejournal.com/google-search-console-guide/209318/

5 . Be Patient and Monitor:

SEO often takes time, especially for particular phrases or variations.

What’s the Importance of SEO Monitoring?
https://rockcontent.com/blog/seo-monitoring/

6 . Utilize Structured Data:

Utilize structured data to clearly define your organization’s name as “Right Road Digital.”

Schema Markup – The ONLY Guide You Need to Read in 2023
https://rankmath.com/blog/schema-markup/

Remember, search engines like Google use complex algorithms to determine search results, and small changes can sometimes have unexpected impacts.

However, the above suggestions help guide your site in the right direction.

We hope that helps, and please don’t hesitate to get in touch if you have any other questions.

Thank you.