Google Product snippets shcema data

Hello,

Thank you for your query, and we are so sorry about the trouble this must have caused.

We understand you are referring to structured data (schema markup) for SEO purposes, specifically for Google Search Rich Results.

Using schema markup on your product category page helps search engines better understand the content on your page and provides more detailed information in the search results.

It can lead to improved click-through rates and better visibility for your website.

However, it’s important to note that schema markup doesn’t guarantee that your product category will show up as a rich result in Google Search.

Google uses several factors to determine if a page is eligible for rich results, including the quality and relevance of the content, as well as the specific schema properties you’ve implemented.

Regarding the warning message you mentioned, it suggests that at least one of the properties, “offers,” “review,” or “aggregateRating” should be specified in your product schema markup.

We request you share the affected URL with us, so we can investigate the issue further and provide the necessary steps to resolve this.

To answer your question about what the schema of the product category page does, it provides search engines with additional information about the items listed on your category page, helping them better understand and index your content.

Using the appropriate schema properties, you can communicate specific details about your products, such as their name, description, price, availability, and ratings.

Using schema markup on your product category page can enhance your website’s visibility in search results by providing search engines with more detailed information about your products.

Learn more about schema options in Rank Math and how you can use them to add Schema to your website from the knowledge base “Configuring “Schema Markup” in Rank Math”

We hope that helps, and please don’t hesitate to get in touch if you have any other questions.

Thank you.

Hello,

Please note that Google recommends disabling the schema to your product archive like category pages. The Product Schema is only for the actual product, and not for anything else. You can check this link for more information:
https://developers.google.com/search/docs/data-types/product#guidelines

To fix this issue, you may need to enable the Remove Snippet Data option in Rank Math > Titles & Meta > Product Brands as that removes the product schema only from those pages:
https://rankmath.com/kb/remove-schema-from-product-category-pages/#remove-product-schema

Regarding your screenshot link above, those results are not achieved with any specific Schema markup but rather Google is getting a list of images from the page and displaying them in a carousel.

This usually happens on category pages where there are lists of products with images included. However, no results are guaranteed with Google, so this doesn’t show on all pages that have an aggregate of products.

Also, the points you have mentioned in the screenshot are not coming from the schema.

These kinds of results are automatically generated from Google, and if your website has pages like this with multiple product characteristics/details (materials, style, length, etc.), it also has the chance of appearing like that on SERPs.

Hope that helps.

Thank you.