Hello @hanishkumar,
We can see that your sitemap is working properly on Google Search Console. However, the “no referring sitemap detected” means the page has been discovered by Google, and Google knows about it.
Please note that a sitemap is only one of many ways Google discovers the URLs of your site. If Google discovers the URL through other means, it may not cross-reference your sitemap to check if the URL is there. Hence the “No referring sitemaps” message.
Regarding the ranking on keywords, please note that ranking on Google depends on so much more than just your on-page optimization. Here are some reasons why your site might be experiencing a decline in ranking on Google.
1. Seasonal Fluctuations: Certain industries or topics experience natural fluctuations in search volume throughout the year. If your website or content is related to a specific seasonal trend or event, it’s possible that the decline in ranking and impressions are due to a decrease in search interest during this period.
2. Algorithm Updates: Google frequently updates its search algorithms, which can impact the visibility of websites in search results. If there have been recent algorithm changes, it’s possible that your website’s ranking has been affected, leading to a decline in impressions.
https://rankmath.com/blog/google-algorithm-update-recovery/
3. Competitor Activity: Increased competition from other websites or changes in their SEO strategies can impact your ranking and impressions. If competitors are optimizing their content better or generating more relevant backlinks, it could lead to a decline in your own ranking and impressions.
To identify the specific reason for the decline in ranking and impressions, it’s essential to analyze your website’s performance, conduct a thorough review of your SEO strategy, and monitor changes in search trends and competitors.
You can use this guide to run an SEO audit on your site: https://rankmath.com/blog/seo-audit/
Hope that helps and please don’t hesitate to let us know if you have any other questions.
Thank you.
Hello @jenny-kim,
Thank you for contacting us and sorry for any inconvenience that might have been caused due to that.
Can you please share some affected URLs with us so that we can check the issue further for you?
Looking forward to helping you.
Thank you.
